- Providing ‘high-quality’ results => providing success that can match the user’s intent a lot more closely. About the downside, In case the informational good thing about the rich snippet satisfies the user's lookup question, it would reduce the need to click by means of for further more engagement. But https://addons.prestashop.com/pt/seo-referenciamento-natural/31857-rich-snippets-automaticos-json-ld-opengraph-seo.html