One of the sides into a brand's identification is self-graphic: How just one brand-buyer portrays their great self – how they want to seem and behave; the things they aspire to – brands can concentrate on their messaging accordingly and make the brand's aspirations replicate theirs. Based on Kapferer https://portablemosquitozapper16812.jts-blog.com/27304202/5-simple-techniques-for-brand