Utilizing structured data on your website is usually a method to get ready for the way forward for search, as Google particularly continues to move inside the way of hyper-personalization and fixing challenges and answering thoughts straight. Tom Anthony gave a presentation relating to this topic not way too long https://addons.prestashop.com/es/seo-posicionamiento-buscadores/31857-google-rich-snippets-automatico-json-ld-opengraph-seo.html